# Business Model

No doubt, NFT games, and the metaverse will become more mainstream before the end of 2022. The phenomenal growth of these markets is generating new avenues for digital game economies and gaming communities. Gayya's main goal is to develop the most valuable and largest guild with the most skilled players globally. Our business model is aligned with our purpose, and we have outlined our key approaches and core activities.

**Key Approaches:**

* Investing in P2E games and high potential projects.
* Leveraging NFT assets that have great prospects.
* Development of Tech infrastructures like the guild members’ master card to optimize guild performance.

**Core Activities of the Gayya:**

* NFT Games for players and new partnership with emerging NFT gaming projects and guilds.
* Investing in virtual gaming assets.
* Acquiring new scholars, ambassadors, community managers, and trainers.
* Introducing performance-based awards, and grades/levels for academics.
* Planning and organizing guild events and tournaments.
* Building a decentralized autonomous organization (DAO).
* Developing a fiat swap platform for the use of our token
* Developing a platform to connect P2E players worldwide with guilds or investors.

**The value of Gayya is derived from the following:**

* Rewards earned from the active play of Gayya assets.
* Returns from assets acquired and held by Gayya.
* Rewards earned from sponsorships.
* Rewards earned from subscription fees.
* Rewards earned from sales and services of the Gayya ecosystem.
* Valuation of our token.


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